Codes and Conventions for Radio Jingles

For a radio jingle to be clear and successful, it needs to follow the appropriate codes and conventions. Radio jingles are mostly created for advertising. This could be for a radio show/station, products, events, or even for helplines.

In a radio jingle, it must include useful, factual information such as, who is presenting, what type of show or music would be played, when the show is, and lastly the station name and frequency number.

To put in perspective, the music must be appropriate for the type of show/radio station jingle; an example would be Classic FM, so the music must match the genre of orchestral, instrumental or Opera.

Before planning and producing a radio jingle, firstly you need to think about your target audience. Therefore this could differ on the type of language you use in the jingle; either formal or informal language. For example, BBC Radio 2 is aimed at the older audience, so they use very formal language, as this appeals more to elderly people.

Following these simple codes and conventions, allows you to create a well produced jingle.